Digital solutions are tools that make use of technology to improve processes and provide new avenues for interaction with customers. They can help businesses remain ahead of the competition, meet customer requirements more efficiently and help drive growth. But identifying and choosing the right ones requires careful planning. Here’s a look at a few essential aspects to consider when selecting a complicated digital solution for your business.
Many digital solutions are a combination of cutting-edge technology and scalable which allows them to expand and evolve with the company. However, this flexibility comes at a cost. It’s not common for successful solutions to result in demands for more services, better personalization and more ad-hoc changes. The issue for digital businesses is to appreciate complexity that can add value without sacrificing the complexity that doesn’t.
Complex digital https://napbotapp.com/ solutions can automate routine tasks. This lets employees spend less time doing administrative tasks and instead focus on more important tasks. They can also improve data management and facilitate more accurate decision-making due to real-time monitoring of information. These solutions can also help reduce costs and make scaling the company easy.
Articulating the value of these abstract capabilities is a challenge for sales professionals. They need to have an approach that explains how these solutions can provide tangible benefits to specific customer needs. They must also be able to modify their value offering to meet the changing needs of customers. Jeanne Ross is a principal researcher at the MIT’s Center for Information Systems Research and co-author of Designed for Digital: How to plan Your Business for Long-Term success (The MIT Press, 2019). Follow her on Twitter @mit_cisr.
